il est cinq heures paris s'éveille clara luciani

“The end of the film leaves viewers wondering: Is it a short film or a new kind of music video? Agency co-founders Fred & Farid said: “If you’ve never seen Paris waking up after a night out on the town, then you’ve never seen Paris. With FRED & FARID Los Angeles leading strategy and creative, and FRED & FARID Paris leading account management, the team conceptualized with an entirely new global brand platform and tagline titled: “très paris” [very paris]. Quand les marques du luxe casse leur tirelire pour nous proposer de superbes films , on est tout simplement fan. Campaign Spotlight: Longchamp launches with FRED & FARID Los Angeles their new... People: gyro APAC announces new managing director, Rhys Taylor, Brand & Business: GoDaddy and AXN’s Project GO reveals mentors, scheduled to air first episode on November 19, Campaign Spotlight: In new film for Jose Cuervo, 1stAveMachine and Mekanism encourage people to “Date More Human”, Campaign Spotlight: Discover the shocking truth behind “free” prescription glasses, Campaign Spotlight: SK-II Studio launches its debut film in partnership with WPP agencies, directed by Palme D’Or winning Director Hirokazu Kore-eda. It’s a symbol of understated elegance, quality, and innovation. Faithful to her values, she has character, and cultivates her epicurean side without taking herself seriously.”. BEST DIRECTOR. The film opens to «Il est cinq heures, Paris s’éveille…» («It’s 5 am, Paris awakens»), a famous song reinterpreted here by the artist Clara Luciani, who brings an elegant and fresh twist to the French classic. The Spring/Summer 2021 Roseau collection is currently available at Longchamp stores in The Gardens, Pavilion KL and Suria KLCC. We are a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy delivering 1800 client solutions for 250 different brands in 30 industries and accumulating 900+ international awards and titles – including the AdAge 2020 Best Newcomer of the Year (Los Angeles) – and -  Best Integrated Campaign (New York). Amber is subtly more sophisticated, gently snobby, sweetly perverse. The tagline will remain in French, even in non-French-speaking markets around the world. Beyond that, the tagline captures the inimitable spirit of Longchamp. Amber is not strictly Mathilde’s reverse. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. The team chose the famous hit 'Il est cinq heures, Paris s'éveille' - 'It’s five o’clock, Paris is waking up' - by living pop legend Dutronc. Faithful to her values, she has character, and cultivates her epicurean side without taking herself seriously.”. The producer Oscar Romagosa and his team from CANADA are absolute rockstars, too.”. All inspired by the iconic 60s track ‘Il est cinq heures, Paris s'éveille’ by DUTRONC sang by Clara Luciani for the occasion. For example, a kitten in the film named “Blanche” is an allusion to the song verse: “Et la place Blanche a mauvaise mine…” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n’est plus qu’une carcasse…” When a character says, “I have cold feet, ma belle,” it’s a nod to Dutronc’s: “La tour Eiffel a froid aux pieds…” So on and so forth. The song carries and inspires the story throughout. Serrano brought along his longtime DP and editor partners to collaborate on the project. Lope said, “Mathilde plays a local girl, witty, warm, spontaneous, talkative, charmingly impulsive, mindlessly selfish, more innocent than you imagine for such a mischievous glance, living life more in the fast wheels of the present than in the uncertain plans of the future and certainly than in the boring leftovers of the past. It evokes not just Paris as a city, but Paris as an attitude. 3. Artistic Director Sophie Delafontaine said: “I had in mind a spontaneous, mobile, fluid woman, she rushes into life with independence and freedom. Le tout est bercé par une reprise par Clara Luciani de la chanson « Il est cinq heures, Paris s’éveille » de Jacques Dutronc. A song as important to Paris as Longchamp the brand. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. A modern short film / music video for an iconic Parisian song, performed by French singer-songwriter Clara Luciani, and directed by Lope Serrano (aka CANADA). To leave a tagline in French, for Americans and Chinese, is very “très paris.” It’s just the sort of thing a Longchamp girl would do. Pour cette fin d'année Longchamp fait l'événement avec l'agence FRED & FARID et dévoile 'très paris' sa nouvelle plateforme de marque globale portée par un film de 8 minutes inspiré par le titre iconique 'Il est cinq heures, Paris s'éveille' interprété ici par Clara Luciani. It stands for elegance, quality, and taste – attributes that also define Longchamp. Winner: Dalia Colli & Francesco Pegoretti for “Le Mythe Dior” Brand: Dior. He’s setting a high bar for the next Longchamp campaign we’ll produce. Baca Juga: Kompak, Supermodel Kate Moss Gandeng Anaknya di Peragaan Busana; Peragaan … Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics. The film stars British actress and model, Amber Anderson, and one of France’s most promising up-and-coming actresses, Mathilde Ollivier. Directed by the genius Lope Serrano from the directing duo CANADA – renowned and awarded for their commercial spots, short films, and music videos (See Crème Caramel on Nowness). She embodies somehow the spirit of a pioneering older sister: demanding at the beginning but sympathetic at the end.”. Learn how your comment data is processed. To leave a tagline in French, for Americans and Chinese, is very “très paris.” It’s just the sort of thing a Longchamp girl would do. Clara Luciani για την ταινία «Il est cinq heures, Paris s’éveille» Brand: Longchamp Paris. It is a legend in Paris. “The end of the film leaves viewers wondering: Is it a short film or a new kind of music video? INTERVIEW WITH CLARA LUCIANI Her style is innate, her voice golden, her look timeless. With an 8 minute short film / music video inspired by the iconic 60s French track ‘Il est cinq heures, Paris s'éveille’ (a song by Dutronc, Lanzmann & Segalen). FRED & FARID Los Angeles’ creative director Chelsea Steiger: “Lope is one of the most visionary and passionate directors we’ve ever worked with in the agency. Best Green Film "Seasons of Aeon" της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film "The Atypical Life of Agnes Tassel" της Zo Fan. After considering relationships with a number of New York fashion shops, the brand selected FRED & FARID Los Angeles (AdAge Newcomer Agency of the Year) to become their Agency of Record. BEST GREEN. 3:40 0:30. It’s a bold decision that evokes the very attitude it calls forth. But she’s more mysterious and cosmopolitan than Mathilde. L’auteure, compositrice interprète française Clara Luciani interprète le titre iconique “Il est cinq heures, Paris s’éveille” comme une célébration de la relation Longchamp et Paris depuis 72 ans . I found her early in the morning. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. Is it branding as entertainment, or entertainmentment as branding? Balance ton quoi Angèle • Brol. And that’s why this song touches every Parisian. The meaning behind this phrase is multi-tiered and multi-faceted. It describes a universal experience that connects us all.”, To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.”. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition. This includes personalizing content and advertising. TITLE OF AD: “Il est cinq heures, Paris s’éveille” A Short Film by Longchamp, CLIENT: Client: Longchamp CEO: Jean Cassegrain Managing Director/Artistic Director: Sophie Delafontaine CMO: Marie-Laure Dubuisson Visual Production Project Manager: Marie Coumes, AGENCY: Agency: FRED & FARID Paris, FRED & FARID Los Angeles Chief Creative Officers: Fred & Farid Managing Director: Séverine Autret Creative Director: Chelsea Steiger Copywyriter: Radouane Guissi, Hilary Smith Art Director: Radouane Guissi, Laura Beck Account Director: Olivia Abols Account Executive: Leslie Hatchwell Agency Producer: Damien Fournier Head of Legal Services: Veronique Hassid Business & Legal Affairs: Maud Whittle, PRODUCTION: Production: CANADA Director: Lope Serrano aka CANADA MD/EP CANADA: Oscar Romagosa Screenplay: Lope Serrano CANADA, Pablo Guirado DOP: Matias Boucard Producer CANADA: Diana C. Milesi Post Production: La Metropolitana. Firstly, “très paris” lays claim to Longchamp’s irrefutable cultural significance within Paris, and pays homage to its history as a brand that was founded in Paris 72 years ago. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. She embodies somehow the spirit of a pioneering older sister: demanding at the beginning but sympathetic at the end.”. The production team keeps things exciting with beautiful shots of Paris and smart editing, weaving in surprising moments of light-hearted cinematic surrealism. ‘il Est Cinq Heures, Paris S'éveille’ Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. To put it bluntly, Mathilde is a delightful and appealing mess. Il est cinq heures, Paris s'éveille Jacques Dutronc • Il est cinq heures. With the characters dressed in fashion from Longchamp’s SS21 collection, a plot twist occurs when the two girls’ matching Longchamp handbags – a style called the “Roseau” – are mistakenly swapped in a club. Agency co-founders Fred & Farid said: “If you’ve never seen Paris waking up after a night out on the town, then you’ve never seen Paris. 27. For example, a kitten in the film named “Blanche” is an allusion to the song verse: “Et la place Blanche a mauvaise mine...” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n'est plus qu'une carcasse…” When a character says, “I have cold feet, ma belle,” it’s a nod to Dutronc’s: “La tour Eiffel a froid aux pieds…” So on and so forth. The tagline will remain in French, even in non-French-speaking markets around the world. A song as important to Paris as Longchamp the brand. PARIS, FRANCE – Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. He’s setting a high bar for the next Longchamp campaign we’ll produce. Campaign Spotlight: In new film for Jose Cuervo, 1stAveMachine and Mekanism... Campaign Spotlight: SK-II Studio launches its debut film in partnership with... Campaign Spotlight: Sustainability Initiatives from Mercedes-Benz, Publicis Emil latest work, ‘The... Campaign Spotlight: McCann Colombia and Publimetro re-signify the pages of newspapers... Events: White Square International Advertising Festival announces the 2021 program. Placed in front of the fireplace, No need to draw a picture of you. With the characters dressed in fashion from Longchamp’s SS21 collection, a plot twist occurs when the two girls’ matching Longchamp handbags – a style called the “Roseau” – are mistakenly swapped in a club. Experts in luxury and digital, and natively Parisian, FRED & FARID group came to the table with a deep understanding of the importance and iconicity of Longchamp within Paris and France, and the insight that every French person has, at one point in their life, owned a Longchamp bag. 2. Click here to make your purchase online. Winner: Clara Luciani for “Il est cinq heures, Paris s’éveille” Brand: Longchamp Paris. Clara Luciani για την ταινία «Il est cinq heures, Paris s'éveille» Brand: Longchamp Paris. The agency also considered the fact that “Paris” as a word has equity. Longchamp is deeply ingrained in French culture. It’s a bold decision that evokes the very attitude it calls forth. about 1 year ago: submitted Youn Sun Nah - Immersion. Clara Luciani για την ταινία "Il est cinq heures, Paris s'éveille" Brand: Longchamp Paris. The duration of this track is 2:31 and was released on 1966. Clara Luciani is the latest young French singer to be the envy of the world. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. To put it bluntly, Mathilde is a delightful and appealing mess. The team chose the famous hit “Il est cinq heures, Paris s’éveille”, (translation: It’s five o’clock, Paris is waking up”) by living pop legend Dutronc. The film is set to "Il est cinq heures, Paris s’éveille..." ("It's 5 am, Paris awakens"), a famous song by Jacques Dutronc** brought to life by the deep and sensual voice of the stunning Clara Luciani*, providing this lively and dynamic short film with the feel of a music video. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s'éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Eight minutes in length, it tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, “Paris s’éveille”). It describes a universal experience that connects us all.”, To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s'éveille.”. The Daughter of Father Christmas. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. 2:55 0:30. Managing Director/Artistic Director: Sophie Delafontaine, Visual Production Project Manager: Marie Coumes, Art Director: Radouane Guissi, Laura Beck, Screenplay: Lope Serrano CANADA, Pablo Guirado, Production Coordinator Film: Julia Mongin, VFX Post Producer: Stéphanie Pedelacq, Johan Luce-Antoinette, Mix: Jean Philippe Borgeot, Jean Luc Verschelde. We use cookies on our website. Created by the independent boutique network, FRED & FARID, the film is inspired by the iconic ’60s French track ‘Il est cinq heures, Paris s’éveille ’ (a song by Dutronc, Lanzmann & Segalen, in the voice of the French artist Clara Luciani), and tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, ‘Paris s’éveille’). Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics. This song is track #7 in France Gall by France Gall, which has a total of 12 tracks. The song carries and inspires the story throughout. Taking on the legendary "Il est 5 heures, Paris s’éveille" (It's Five O'Clock, Paris Awakes) by Jacques Dutronc for Longchamp, she shares her take on the ca placed in front of the fireplace. To launch the platform and Longchamp’s Spring/Summer 2021 fashion collection, the agency came up with an idea to create a modern music video for an iconic Parisian song. 3:09 0:30. Inspired by french cinema from the 60s, the narrative and tone of the film was meant to evoke a naive, light and fresh spirit. submitted Clara Luciani - Sainte-Victoire. After considering relationships with a number of New York fashion shops, the brand selected FRED & FARID Los Angeles (AdAge Newcomer Agency of the Year) to become their Agency of Record. Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. BEST ARTISTIC DIRECTION. You can also contact the store directly to arrange for home delivery. That’s the idea.” say Fred & Farid. Amber is not strictly Mathilde’s reverse. She’s witty and independently hedonistic as well. FRED & FARID Los Angeles’ creative director Chelsea Steiger: “Lope is one of the most visionary and passionate directors we’ve ever worked with in the agency. It is a legend in Paris. This is why she brings her beloved kitten Blanche with her all night long. Balztanz | Exhale | Le Mythe Dior | Il est cinq heure, Paris, s’ éveille | Eyes Say More Than Words. Best Documentary "The Weavers" του Δημήτρη Κουτσιαμπασάκου . Le titre musical a aussi droit à sa propre vidéo d’une minute, dont le rythme enjoué se prêtera on l’imagine à des déclinaisons en ligne ou TV. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. about 1 year ago: submitted Various - Chevance (etc.) The film is set to "Il est cinq heures, Paris s’éveille..." ("It's 5 am, Paris awakens"), a famous song by Jacques Dutronc** brought to life by the deep and sensual voice of the stunning Clara Luciani*, providing this lively and dynamic short film with the feel of a music video. The producer Oscar Romagosa and his team from CANADA are absolute rockstars, too.”. He even drew a series of custom movie posters and illustrations that appear in the film and movie trailer – the latter of which borrows influences from the 1960s French New Wave film movement. The team chose the famous hit “Il est cinq heures, Paris s'éveille”, (translation: It’s five o’clock, Paris is waking up”) by living pop legend Dutronc. With FRED & FARID Los Angeles leading strategy and creative, and FRED & FARID Paris leading account management, the team conceptualized with an entirely new global brand platform and tagline titled: “très paris” [very paris]. The tale of women and their and a set in Paris. BEST BEAUTY / STYLING. A A. Awards: The 2021 Gerety Awards deadline approaches – April 2. The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. BEST DOCUMENTARY. BEST GREEK FASHION FILM “Pandemia” by Yannis Biliris | “Athena Skates” by Elliott Gonzo | “Houhou” by Zoie Sgourou | Korres Series by Vassilis Kekatos | “Victorious” by Rafael Samaras . Clara Luciani για την ταινία «Il est cinq heures, Paris s'éveille» Brand: Longchamp Paris. Filled with more hidden layers, and smartly crafted references to the track, the film’s locations, scenes, and characters are poetic interpretations of Dutronc’s lyrics. The film stars British actress and model, Amber Anderson, and one of France’s most promising up-and-coming actresses, Mathilde Ollivier. Filled with more hidden layers, and smartly crafted references to the track, the film’s locations, scenes, and characters are poetic interpretations of Dutronc’s lyrics. Winner : The Weavers By Dimitris Koutsiabasakos. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. Is it branding as entertainment, or entertainmentment as branding? And that’s why this song touches every Parisian. Versions: #1 #2. The meaning behind this phrase is multi-tiered and multi-faceted. ... Clara Luciani • Best Of - Morceaux d’amour. Beyond that, the tagline captures the inimitable spirit of Longchamp. Versions: #1 #2. Directed by Lope Serrano, the centerpiece of the film, which borders on a music video, is its soundtrack: a new version of the old favorite “Il est cinq heures, Paris séveille” (translation: It’s five o’clock, Paris is waking up), sung by French singer-songwriter Clara Luciani. Through Jacques Dutronc’s song Il est 5 heures Paris s’éveille (“It's 5 am, Paris awakens”), the brand wanted to return to its origins, with Clara Luciani’s deep tones. He even drew a series of custom movie posters and illustrations that appear in the film and movie trailer – the latter of which borrows influences from the 1960s French New Wave film movement. Longchamp was established in Paris in 1948. Lope said, “Mathilde plays a local girl, witty, warm, spontaneous, talkative, charmingly impulsive, mindlessly selfish, more innocent than you imagine for such a mischievous glance, living life more in the fast wheels of the present than in the uncertain plans of the future and certainly than in the boring leftovers of the past. LONGCHAMP Très Paris | SS21 campaign | Trailer, Subscribe to access more of adobo Magazine Online. Amber is subtly more sophisticated, gently snobby, sweetly perverse. FRED & FARID is a fully-digital independent boutique agency with offices  in Los Angeles, New York, Shanghai, and Paris. Eight minutes in length, it tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, “Paris s'éveille”). It stands for elegance, quality, and taste – attributes that also define Longchamp. This site uses Akismet to reduce spam. A fitting soundtrack is provided by the enchanting vocals of singer-songwriter Clara Luciani, who reinterprets a cult-favorite French song from 1968 originally sung by Jacques Dutronc. I don't need to spell it out . All naked in my big shoes. Experts in luxury and digital, and natively Parisian, FRED & FARID group came to the table with a deep understanding of the importance and iconicity of Longchamp within Paris and France, and the insight that every French person has, at one point in their life, owned a Longchamp bag. I found her in the morning, All naked in my big shoes. Inspired by french cinema from the 60s, the narrative and tone of the film was meant to evoke a naive, light and fresh spirit. Film ini berlatarkan "Il est cinq heures, Paris s'éveille ..." ("It's 5 am, Paris awakens"), sebuah lagu terkenal dari Jacques Dutronc yang dihidupkan oleh suara dalam dan sensual dari yang menakjubkan Clara Luciani, ia menyajikan film pendek yang hidup dan dinamis ini dengan nuansa video musik. You can revoke cookies at anytime at the bottom of the page. Directed by the genius Lope Serrano from the directing duo CANADA – renowned and awarded for their commercial spots, short films, and music videos (See Crème Caramel on Nowness). By continuing to use our site, you accept our Privacy Policy. No idea. To launch the platform and Longchamp’s Spring/Summer 2021 fashion collection, the agency came up with an idea to create a modern music video for an iconic Parisian song. We use cookies to understand how you use our site and to improve your experience. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. Babak Radboy for “Marnifesto” Brand: Marni. No idea. Artistic Director Sophie Delafontaine said: "I had in mind a spontaneous, mobile, fluid woman, she rushes into life with independence and freedom. Serrano brought along his longtime DP and editor partners to collaborate on the project. Une poésie soulignée par le titre iconique «Il est cinq heures, Paris s’éveille» de Jacques Dutronc, ici réinterprété et adouci par Clara Luciani. Celui Que J'Aime by France Gall Information. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. It’s a symbol of understated elegance, quality, and innovation. Also performed by: Clara Luciani; Song: La fille du Père Noël 5 translations; Translations: English #1, #2, German, Serbian, Spanish English translation English. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. It evokes not just Paris as a city, but Paris as an attitude. But she’s more mysterious and cosmopolitan than Mathilde. Clara Luciani για την ταινία «Il est cinq heures, Paris s’éveille» Brand: Longchamp Paris. ... Il Est Cinq Heures, Paris S'éveille / Ma Petite Entreprise. The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. This is why she brings her beloved kitten Blanche with her all night long. This helps us provide a more valuable and tailored experience for you and others. They help us get to know you a little and how you use our website. That’s the idea.” say Fred & Farid. Although born in the Bouches-du-Rhône, the 28-year-old singer explains that she spent “19 years in gestation before being born in Paris! Also performed by: Clara Luciani; Song: La fille du Père Noël 5 translations; Translations: English #1, #2, German, Serbian, Spanish English translation English. A A. Santa's daughter. Firstly, “très paris” lays claim to Longchamp’s irrefutable cultural significance within Paris, and pays homage to its history as a brand that was founded in Paris 72 years ago. Longchamp is deeply ingrained in French culture. The agency also considered the fact that “Paris” as a word has equity. She’s witty and independently hedonistic as well. - Outremusique Pour Enfants 1974-1985. Music: ‘Il est cinq heures, Paris s’éveille’ by Jacques Dutronc, interpreted by Clara Luciani.

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